We’re a boutique strategic and creative services firm helping organisations grow and transform.
We partner with enterprises, government, SMBs, startups, and agencies in New Zealand delivering modern product, growth, digital, and creative solutions.
We’d love to meet you
Our clients want to move fast and get things done. They want a trusted partnership with people who know them, understand their business and who care as deeply as they do—people whose ideas come from scars and real experience.
So that's what we do. We still do bits and bobs and drop-in advice, but more often than not, we work as an extension of your team. There's one team, no heroes or unicorns, just us showing up again and again to listen, guide, support, deliver and learn alongside you.
That's where the Everyday Magic happens.
These are the areas where we've made the most impact.
We’ve helped with struggling product strategies that couldn't keep up with users or the teams rushing to deliver. Design systems falling behind. Documentation that wasn't there when it was needed. Opportunities for AI overlooked and overwhelming.
We've helped unblock roadmaps, align design and delivery, built demos and docs that validate ideas, and put AI to work, in a range of promising and impactful ways.
We’ve helped with go-to-market plans that looked good at a distance but needed careful, thoughtful refinement. Campaign effectiveness that seemed impossible to measure. Growth and retention blindspots and challenges in regulated markets.
We've helped rethink what growth means, built conversion assets that work, designed and implemented hard-working in-app messaging strategies powered by real data.
We’ve helped execs, senior leaders and product teams focus and accelerate. Agency partnerships that weren't optimised. Leadership teams needing honest and nuanced perspectives. Delivery teams who just needed a boost, from fast-moving friends.
We've coached, trained, audited, and shaped ways of working—and stayed long enough to help them stick.
Data scattered across tools that didn't talk to each other. CRM disconnected from the data warehouse. Analytics siloed from in-app messaging. Leadership flying blind on what was actually moving the needle.
We've architected the integrations, built the dashboards and reporting that made real decisions possible, and helped clients understand their data.
Ben creates clarity and momentum across every aspect of our Growth function. His ability to have a significant impact at both strategic and operational levels allows us to move faster with confidence. And in an era where AI is rewriting a lot of the rules, Ben helps us cut through the noise and adapt quickly.
Head of Growth, SBS Wealth
I’ve never before worked with anyone who has Ben’s breadth and depth of competency. He is unique in that he has many superpowers. Most notably, he is a master executor. No fluff. No bullshit. Just results. What makes Ben rare is his ability to think strategically and deliver hands-on. He is equally capable of developing or evolving a company strategy as he is rolling up his sleeves to executing a product launch, marketing campaign, coach team members, build a new product, build data architecture, or build an app. And he’ll do it in a timeframe and to a quality that would blow alternative people and teams out of the water. Ben expertly navigates SME, enterprise, and government complexity. He is quick to understand complex problems and uses first-principles thinking to identify root causes. I could not recommend Ben and Everyday Magic more highly.
VP of Partnerships, Atomic.io
Ben from Everyday Magic has been awesome to work with, and his creativity and attention to detail really lifted the design and build of our two websites. He made the whole process smooth, collaborative, and genuinely enjoyable. On top of that, his product thinking, guidance, and support around the pending launch strategy of a new product of ours have been incredibly valuable and have given us real confidence moving forward. We will absolutely be leaning on Ben more as we bring that product launch to life. Thanks for treating us with patience, care and with your genuine interest in us being successful. Thats a rare combination and its greatly appreciated.
Managing Director, Reveal
After a decade building, then leading, Atomic.io through a market pivot and Series A, Ben Pujji founded Everyday Magic: small, focused and flexible.
Ben's experience, scaling products, navigating enterprise and government complexity, building startups, growing teams and embracing uncertainty shapes how we think about the challenges organisations face now.
Strategy and delivery have to move together. Product and data have to inform each other. Leadership and teams have to evolve at the same pace as the market.
That's why we work as an extension of your team. One team, thinking and doing together. We bring in specialists and partners where it makes sense, whether that's deep technical expertise, specific platforms, or additional hands for delivery. But the thinking stays aligned.
Reach out for a chatTell us a little about what you're working on.